Fashion Choreography : Introduction
If you are one of those who love to be in the world of fashion and glamour
and at the same time be creative, you are apt for a career in fashion
choreography. Fashion choreography is also known as Catwalk Choreography.
As the fashion industry evolves, it creates more opportunities for specialisation
and super-specialisation. Career in fashion does not mean merely dealing
in clothes but designing, manufacture and merchandise of accessories such
as jewellery, bags, footwear as well. Broadly it includes related careers
such as Fashion choreography, Fashion photography, Fashion journalism
etc. Careers in the beauty business and modelling is also closely related
to the fashion industry.
Those with talent can enter the fashion industry by stepping into fashion
shows as a Fashion Choreographer. A career in fashion choreography is
about showcasing the designer's dream on stage in the best possible manner.
Fashion/ Catwalk Choreography focuses on training models to present
the clothes in an appealing and professional manner. Fashion choreography
consists of various movement patterns that are followed by models on the
ramp and these steps are matched with a piece music selected by the designer
which adds rhythm to the walk. Fashion/ catwalk choreographers play a
crucial role in the cadence, theme, feel and design of fashion runway
shows. Fashion choreographer is basically the show director. He or she
has to teach the models to walk along with the music that is to be played
for a fashion show or an event, in a way that not only looks aesthetically
appealing but also glamorous and chic. It can make or break an entire
fashion show. Today, designers are keen on hiring talented choreographers
because they know that choreographers are essential to ensure the success
of their shows.
Fashion choreographers work closely with fashion designers and stylists
to plan and implement fashion shows based on the vision of the designer.
Directing and designing a high profile fashion show is like directing
a blockbuster movie, presenting beautiful clothes in a creative style.
It is important that the choreographer relates to the designer's essence
of style. Fashion choreography is required for commercial and professional
ramp shows, product launches where the client wants some stage show, and
fashion weeks wherein the display of garments is the main focus. It is
a long learning process and one has to do a lot of research on new techniques
in every aspect or sphere of making the next show better than the previous
one. This is a field which is female dominated, many models have turned
to be chorographers after a long tenure in modelling as they know the
techniques behind this career field.
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