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The amount of money paid to models depends upon how prestigious the show is and who the organisers are. Female models typically earn more than male models for similar work. An established model who is consistently on the popularity charts earns anything between Rs 20,000 to Rs 50,000 per fashion Show. Low budget shows pay models somewhere around Rs 5,000 to Rs 10,000. Print ads pay according to the number of photographs used. Magazine spreads and billboard advertisements also pay well - reputed magazines paying around Rs 15,000 to Rs 25,000 per photograph.

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