Photography : Job Prospects & Career Options
One of the most exciting aspects of photography is the variety of jobs
available in the field, ranging from highly specialized, technical work
to jobs that require creativity and Visual literacy.
One can begin your career as an assistant of a senior or professional
photographer, so that he/she can grasp the finer points of photography. Photographers
can specialize in areas such as portrait, commercial and industrial, advertising,
scientific, fashion, news, wildlife photography etc. They have the option
to either take up jobs with news papers, magazines, advertising agencies,
government agencies, industrial houses or work as free lancers. The government
employs photographers on a regular pay scale to do general photography
documentation, for covering day-to-day events and functions and for making
photo features and captioning. Fashion photographers can find employment
with fashion houses, designers, fashion journals and news papers.
Press photographers are also known as photojournalists.
Press photographers supply pictures to the national and local press, and
must be versatile with an ability to photograph all kinds of subjects.
They must have journalistic instincts, know what makes a good news picture,
be able to write accurate captions, work well with reporters, be quick
and often work under difficult conditions.
Feature photography essentially involves telling a story in pictures
and therefore requires knowledge of the subject. Feature Photographers
cover an entire theme or subject with a set of photographs. The work is
varied, and leads to assignments at any time and in any place-photographing
people at home, or life in foreign parts, or schools at work, anything
that makes a story. Photographers specialise in the photography of wildlife,
sports travel, environment etc. They may work with news reporters or work
as free-lancers and take independent assignments on environment, wild
life etc.
Editorial Photographers work normally for magazines and periodicals,
nearly always as freelancers. The main task of an editorial photographer
is to pictorially illustrate what is written in the article or report.
Work can be varied, depending on the article or report, which needs illustration.
Commercial/ Industrial photographer takes pictures of merchandise,
exteriors and interiors of factories, and machinery both indoors and outdoors
to be used for company brochures, annual reports, and in advertising and
selling. An industrial photographer's main emphasis is on taking pictures
for a single company or firm. The main intention is to make the company's
factory, machines or products look good.
Portrait / wedding photographers: They take pictures of individuals
or small groups. Portrait subjects like pets, children, families, weddings,
functions and activities of sports and social clubs. However, there is
an increasing demand for portraits in the home, garden or workplace, especially
in the case of children's portraits. Portrait photographers may work for
a studio or be self-employed.
Advertising photographs are either taken by the photographic departments
of advertising agencies, by photographic studios, or by freelance photographers.
A large number of photographers do catalogue work, while some studios
specialize in 'mail order' photography. This is the best paid and most
competitive branch; success in this sphere depends entirely on ability,
efficiency and the right personality. Advertising photographers are usually
provided with instructions as to what exactly has to be photographed.
However they are also expected to suggest their own ideas for new angles.
Fashion photography as a career developed recently in India.
It is an extremely creative and well paid profession. Most fashion photography
is done by specialist studios or freelancers who are commissioned by fashion
houses or advertising agencies. They usually work under the direction
of a fashion expert. The bulk of fashion photography is carried out in
either Mumbai or Delhi and involves by highly sophisticated and well-equipped
studios by freelancers who are commissioned by fashion houses of advertising
agencies. They can also find employment with fashion houses, designers,
fashion journals and news papers.
Fine arts photographers sell their photographs as fine artwork.
In addition to technical proficiency, fine arts photographers need artistic
talent and creativity.
Digital photography involves the use of a digital camera. The
images are captured on a disk, floppy or directly on to the computer.
In conventional methods of photography the images were captured on film
which had to be processed and then scanned with the help of a scanner
onto the computer for any further changes or effects that the image may
need. Digital photography saves time and money that goes into scanning
images. Digital photography is used largely in the media, as digital images
can be stored easily and conveyed quickly over long distances.
Nature and Wildlife Photography involves taking photographs of animals,
birds, plants and landscapes. While photos of rare species are in great
demand, nature photographs are also widely used as pictures for calendars
or covers. Romantic sunsets, flowers, trees, lakes and waterfalls, etc,
all make interesting subjects for a nature photographer.
Forensic Photography : A crime scene must be photographed from
every angle clearly to show detail, with the emphasis on accurately recording
the size and distance of objects. They can find employment with law enforcement
agencies, police, legal system and in the investigative services of the
government and also private detective agencies.
Freelancing has been the most popular career choice among photographers.
Photographers who want to be self-employed need to have business management
skills. They must have good communication, problem solving skills, and
be able to work independently. They can do freelancing in any of
the above fields.
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