Extramarks Learning App aimed at future of digital home learning
IANS, New Delhi | Published : 15th April 2019
As a growing breed of tech-savvy students look to digital home-based learning
to supplement school work, Extramarks' K-12 eLearning app has become the go-to
destination to not only help prepare for examinations, but for life beyond
school - by helping explain concepts in a crystal clear way.
The app has already captured a large chunk of the market, adding 6 million
users over the last six months. To meet this demand, Extramarks has added 1,500
employees to its counselling team and opened 40 additional offices across India.
It now plans to add at least another 1,500 people to further expand into new
The Learning App by Extramarks is all-encompassing and
interactive, creating a niche for itself in India. The company's ever-growing
retail network has established it as a household name among students from KG to
Class 12. The app's rich media-based learning module, in comparison to other
apps' recorded lectures, has been well-received by students, also attracting
those beyond higher secondary. As a result, the app has been recently modified
to include prep material for higher studies and professional courses.
at Extramarks are constantly innovating to ensure that concepts are easily
learnt and knowledge is retained. We use unique pedagogy of Learn, Practice and
Test. Unlike, others, we use rich media to explain every concept in detail and
provide all subject coverage," said Atul Kulshrestha, Founder of Extramarks.
By introducing IIT-JEE, NEET, CA Foundation and Science Experiments app,
Extramarks is building on its success. Customer demand for the Learning App is
growing steadily helping the company achieve monthly revenue of Rs 25 crore on
average. Aided by a rapidly-expanding market, the company is hoping to cross the
Rs 100 crore monthly revenue target soon. Such numbers make a compelling case
for the Learning App to become a pioneer in this exciting, rapidly evolving
Find it Useful ? Help Others by Sharing Online
Comments and Discussions