The global competition in the business; the need to maintain the brand;
the upcoming of many multinational companies (MNCs) in India; the changes
in the communication scenario by various media - all have increased the
scope of corporate communication. This sector has been accepted as an
integral part of every enterprise to uphold the status and expand the
business. As it is a profession focused on the reputation of an organization,
it has a lot of responsibilities and plays a vital role in building and
maintaining relationships with the stakeholders.
Basically corporate communications requires handling data that has to
be communicated with the employees, clients or customers. The companies
serious about its image are looking for the people who are able to make
some changes. Corporate communicators or corporate communication managers
are in charge for all the corporate activities within and outside the
organization. They can hold positions such as communications associates,
communications managers/directors, client communications coordinator and
marketing communications manager and so on. Even though the title of the
job varies, the responsibilities carried by them are almost same.
Some of the major responsibilities of a professional in corporate communication
may include :
Developing, executing and evaluating communications strategies for
the organization
Supervising and maintaining the status of the organization and its
brand
Ensuring effective communication with other department for the smooth
functioning
Conducting internal and external communications programmes like conferences,
group meetings, business promotion campaigns etc.
Preparing company new letters, annual reports, company brochures,
website contents
Advising senior colleagues on strategic communications and related
issues
Handling media contacts, dealing with enquiries and producing media
releases
Producing high quality information service; and so on.
Large firms may have full fledged corporate communication department
that works on their communication objectives and it may consist of various
departments like public relations, advertising, investor relations, employee
relations, community relations, media relations, labor relations, government
relations, technical communications, training and employee development,
marketing communication and management communications. In small companies,
there may be one or two individuals who are responsible for all the entire
corporate communication.
Lucrative employment opportunities are available for the corporate communication
professionals in commercial organizations, government organizations, advertising
agencies, event management companies, tourism departments, consultancy
firms, financial services and non-commercial institutions. They can also
find job openings with International organizations and Non-Governmental
Organizations (NGO's) working for development projects. One can also set
up their own communication consultancy within a few years of gaining experience.
