Advertising : Introduction
Advertising is the means of informing as well as influencing the general
public to buy products or services through visual or oral messages. A
product or service is advertised to create an awareness in the minds of
potential buyers. Some of the commonly used media for advertising are
T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.
As a result of economic liberalization and the changing social trends
advertising industry has shown rapid growth in the last decade.
Advertising is one of the aspects of mass communication. Advertising is
actually brand-building through effective communication and is essentially
a service industry. It helps to create demand, promote marketing system
and boost economic growth. Thus advertising forms the basis of marketing.
Advertising plays a significant role in today's highly competitive world.
A career in advertisement is quite glamourous and at the same time challenging
with more and more agencies opening up every day. Whether it's brands,
companies, personalities or even voluntary or religious organizations,
all of them use some form of advertising in order to be able to communicate
with the target audience. The salary structure in advertising is quite
high and if you have the knack for it one can reach the top. It is an
ideal profession for a creative individual who can handle work-pressure.
Today, new areas are emerging within advertising like event management,
image management, internet marketing etc. Event management wherein events
are marketed, Image management wherein a a particular profile of an individual
or an organisation is projected. Internet marketing has also brought about
a lot of changes in advertising as Internet means that one is catering
to a select group of audience rather than a mass audience.
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