Hands-on Digital /Social/ Content Marketing with Live projects, Case Studies
Module 1: Concepts of Digital Marketing
Defining digital/web marketing for the 21st century
How to integrate digital marketing into the traditional marketing mix
Strategy planning Budget allocation for digital, social, content, mobile, affiliate, email
Why Mobile first?
Module 2: Importance of Website
Word press & CMS
Module 3: Inbound Marketing
Inbound marketing methodology
Module 4: SEO (Search Engine Optimization)
Types of Search Engines
How Search Engines work
Google Webmaster Guidelines
Search Engine Optimization
Latest Search Engine Algorithms
Google Panda Updates
Google Penguin Updates
Rank Brain (AI)
Module 5: Universal SEO (Blended Search Engine Optimization)
SEO for Images, Videos & other properties
SEO for Social channels
SEO for PPT’s
Local SEO – Google Map Listing/Google Places
Module 6: Search Console (Google Webmaster Tools)
It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebrandedGoogle Webmaster Tools as Google Search Console.
Module 7: Content Development & Marketing
How to come up with a content strategy/plan Content
Calendar for social media
Content Management (Including content development)
Content for social media
Content for website
Content for blogs
Content for other properties
Blogging for business
Video Marketing & Optimization
Facebook Live Broadcasting
Module 8: Social Media Marketing
Social Media Marketing
Social Media Advertisement
How to come up with a social media plan
Facebook – How Facebook works
Facebook marketing & Advertisements
How YouTube works
How to maximize your Video Ads
Facebook, LinkedIn, Twitter, Pinterest, Instagram
Instagram, Live Videos (Facebook Live)
Module 9: Google Adwords (Pay Per Click)
Pay Per Click (Google Ad words)
Competition Analysis and strategies
Includes Google Digital Marketing Certifications:
Module 10: Email Marketing
Module 11: Affiliate & Adsense
Module 12: Case study
Web marketing in B2B, B2C scenario
Case studies of successful Digital/social media
Module 13: Google Analytics
Web Analytics (Google Analytics)
Digital marketing measurement models
Tools, reports and actionable insights from reports
Resources (How to keep up-to-date with the industry)
Why Choose WMA? a detailed GUIDE (link)
How will you benefit from this Digital Marketing Course?
Develop comprehensive online/digital/inbound/web marketing plan.
Define and execute digital/online/web marketing strategies to reach potential customer using the latest digital/new media/web marketing strategies to your organization, businesses.
Build passionate Digital/Internet/web marketing team, structure Digital Media/online/web marketing department, manage the budget for various marketing including allocating budget for SEO, PPC, Social Media, Affiliate, Email marketing, Mobile marketing, and analytics.
How are the classes at Web Marketing Academy?
All of our training is done in a classroom setting.
A dedicated faculty (who is a practitioner) will explain the concepts and work with you practically guiding you, showing & implementing in your live project.
All of our sessions are One-on-One session. You can get to meet, interact with all Faculty and Fellow participants.
Practicals on your/our Projects
You get to work on a real-time live project during the course, two options for practicals.
Option 1. We will be building a website just for you from the scratch ( No Technical Knowledge required) and you own that website. All the digital marketing including SEO, Google Adwords, Social media, content, mobile, and analytics will be implemented on your website during the course.
Option 2. We will give some of our projects for you to work on. Option 3. You can take both of projects if you like. By the time you finish the course, you have a live case study/portfolio which you have done during the course.
WMA is a Certified Google Partner