Pearl Academy partners with India Craft Week (ICW) 2022 to celebrate
craftspeople and artisans across India
New Delhi [India] | Published : October 25, 2022
Pearl Academy, India's leading creative education
institution, joined hands with India Craft Week (ICW), to support as their
knowledge partner, for the fourth iteration of the annual event. Inaugurated by
Shri U P Singh, Secretary, Textiles, Govt of India. ICW 2022 is rooted in
celebrating, empowering and enriching the livelihoods of India's artisans and
craftspersons.
As the knowledge partner, Pearl Academy aims to shine a
spotlight on the complementary relationship between culture and education. With
sustainability at the very core of the future of design, integrating a greater
understanding of culture and history within education modules is slated to
better equip the creative minds of tomorrow.
Day one kick-started with
the Pearl Academy Exhibition centre which displayed creative works rooted in
understanding the importance of traditional crafts in the modern design process.
The exhibition centre featured displays from students who have spent time
researching and documenting various traditional Indian crafts; having then
distilled that learning into the creation of new contemporary interior design
products.
Commenting on the collaboration, Aditi Srivastava, President, Pearl Academy,
said, "We are happy to partner with ICW once again. At Pearl Academy, we firmly
believe that a deeper knowledge of craft, history and culture, incorporated into
the design curriculum can lead to enhanced creativity and a secure future in
sustainable design. It is important that as creative minds, we learn from
tradition and innovate at the same time. Our aim is to equip students of design
with the ability to think local and act globally at the same time."
ICW
also hosted several other symposiums organised by Pearl Academy, focusing on
topics such as crafts in fashion and the 4Ps of crafts, led by Aditi Srivastava
- President, Pearl Academy and Antonio Maurizio Grioli - Dean, School of Fashion
& Design, Pearl Academy. Additionally, attendees are welcome to participate in
workshops on 'sanjhi art', 'molela clay art', 'kutch embroidery', and clay
pottery.
The agenda for ICW, also included panel discussions on the 'Role
of traditional crafts in Modern Interiors and Architecture' and more, led by
industry stalwarts such as Shri UP Singh - Secretary Textiles, Govt. of India,
Asha Sairam - Principal Studio Lotus, Sanjay Nigam - Founder, India Fashion
Awards, and Ramesh Menon - Founder, Save The Loom, among others.
According to Somesh Singh, Founder of ICW and Crafts Village, "Interiors and
Architecture is one area that requires intervention in terms of Sustainable
homes and cities, which were core of urban planning using indigenous crafts and
local material. Unfortunately, New material, techniques etc tool over and
alienated materials have penetrated creating a mix of non-sustainable outlook to
cities and homes. We just need to revisit these things and look at Craft from an
engineering and technology point of view."
"At Pearl Academy, we
encourage students to truly understand design through experience. We position
them to inspect the intersection of tradition and modern design through
first-hand experience via study trips and live project modules. We also
encourage students to look at technology and how this makes an impact to craft
and design at large. This results in a better understanding of the industry,
existing gaps and how they can contribute to scalable and sustainable
solutions", added Antonio Maurizio Grioli, Dean, the School of Fashion & Design,
Pearl Academy.
Several homegrown and international brands, institutions,
designers, craftspersons, and artisans attended the four-day event, which aimed
to integrate art, design, and culture.
Pearl Academy, run under the
Creative Arts Education Society (CAES), is India's leading creative education
institution as per industry surveys by ASSOCHAM, India Today- MDRA,
Outlook-Drshti & I-CARE, The Week- Hansa, Business of Fashion, and The Economic
Times. The institute offers 40+ undergraduate, post-graduate, and professional
development programs in design, fashion, business, and media through its
campuses in Delhi-South, Delhi-West, Jaipur, Mumbai, and Bengaluru. For 30
years, Pearl Academy has been a catalyst for success for its students through
its unique Total Learning System, constructive tie-ups with industry bodies, and
international universities that are strongly reflected in its placement record
of over 99 % year-on-year. For more information, please visit:
www.pearlacademy.com
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