Tuesday, May 21, 2024
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In an age where the world is rapidly evolving, marked by the convergence of
creativity and technology, Chitkara University has emerged as a hub for
innovative thinkers and aspiring visionaries. As the marketing landscape
undergoes transformative changes propelled by social media, online content, and
e-commerce, the demand for adept leaders who can seamlessly integrate marketing
strategy with the ever-evolving digital realm has never been greater. Chitkara
University acknowledges the need to equip its students with the insights
necessary to navigate the scientific, ethical, and societal challenges posed by
these innovations.
Chitkara Universitys UGC entitled 2-yearOnline MBA
programin International Business with Global Immersion Tracks is a rewarding
educational experience that combines the flexibility of online learning with
hands-on international exposure. Consistently ranked among the top Universities
in India, the academic rigour along with regular interaction with professionals
from the industry ensures that the scholars are guided to harness their
potential with intensive curriculum and visionary faculty. It equips the
students to master industry-relevant skills to respond to customer expectations,
develop strategies to place their companies at the forefront of their sectors
and propel their career in the digital marketing domain.
The online
streamlined MBA curriculum at Chitkara University, which has been endorsed by
CXOs of top Digital Brands, gives the freedom of flexibility to earn a
world-class UGC entitled MBA which is designed to fit into ones business
schedule and aligns well with ones career aspirations. The curriculum is based
on the framework of strategic competitiveness, which teaches the concepts of
creativity, entrepreneurship, innovation, sustainability, leadership and
decision making.
This program caters to a diverse audience, including
working professionals, aspiring entrepreneurs, career switchers, and recent
graduates allowing students to specialise in Marketing, Finance, Business
Analytics, or HR, all while building a robust foundation in global business
concepts. Moreover, Chitkara University maintains close links and associations
with leading blue-chip companies to deliver the academic program and ensures
that the courses are relevant, practical and deliver the skills in demand.
This MBA programs unique feature is the 1-week Global Immersion Track
offered each semester in Bangkok, Singapore, Dubai and Kuala Lampur, providing
students with an opportunity to apply the theoretical knowledge in practical
international business settings. This dual approach of online learning and
global experiences will equip graduates with a competitive edge in the dynamic
global business arena. As a part of this Global Immersion Track, one will reside
on campus in a university setting for five days, receive instructions from
globally renowned professors and thus, enrich the learning experience.
This program marks a departure from traditional education, offering a
distinctive educational journey. With direct mentorship from industry experts,
students undergo a significant transformation, emerging as effective leaders.
They cultivate a cross-border network of relationships that serves as a lifelong
resource, providing access to opportunities, mentorship, and a wealth of global
possibilities.
Throughout its illustrious journey of providing an
exceptional educational experience designed to help students explore their
potential, Chitkara University has achieved numerous milestones including the
prestigious ranking of A+ by the National Assessment and Accreditation Council
(NAAC), which places it among the 5 per cent of higher education institutions
(HEIs) in India to be granted such a coveted grade. It is also the first
university in India to have been awarded the coveted Platinum rating by QS
I-GAUGE, a comprehensive and independent rating system for Indias universities
and colleges.
Through the establishment Chitkara University Research and
Innovation Network (CURIN), Chitkara University has been at the forefront of
groundbreaking research and innovation. Various projects have been launched that
encourage diverse learning by fostering creativity, innovation, and
entrepreneurship through pedagogy and vision. The Centre for Entrepreneurship
Education and Development (CEED) is engaged with more than 155 start-ups and
students are encouraged to dive in the world of research and accelerate
entrepreneurial talent. The idea is to encourage innovation, by providing tools
and an office space where the students can brainstorm and work on novel ideas.
Chitkara University, situated near Chandigarh, has emerged as the most
vibrant and high-ranking University in North India. It is ranked among the top 5
per cent of higher education institutions in India. The University is awarded
NAAC A+ accreditation and has also been ranked by NIRF (National Institute
Ranking Framework).
The University offers courses in Engineering and
Technology, Business Management, Planning; Architecture, Art & Design, Mass
Communication, Sales and Marketing, Hospitality Management, Pharmacy, Health
Sciences, Law, Psychology, and Education. Students studying at Chitkara get the
best start-up support, world-class research excellence, and many internationally
renowned opportunities.
For more information, please visit:www.chitkara.edu.in.
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