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Ganpat University : Centre for Media, Entertainment and Communication

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Industry Interface Centre, Ganesh Meridian, Block A, 3rd and 4th floor, Opp. Kargil Petrol Pump, S G Highway , Ahmedabad - 380001
District: Ahmedabad (Gujarat)
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Established      :    2013
Affiliated to     :    Ganpat University
Approved By    :    Ganpat University

Courses Offered by Ganpat University : Centre for Media, Entertainment and Communication

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Ganpat University’s CMEC has very focused approach with a mission to provide the required talent to Indian Media, Entertainment and Advertising Industry. The curriculum is designed with a perfect bland of conceptual bases and industry application orientation with flavors of practical projects that a student can have the feel of corporate working environment while pursuing their studies. We expect the students not to limit his/her career with some specialized area only but to enhance it to the strategic level of media and advertising conglomerates. This is why our courses are blended with other discipline to give concrete shape to skills acquired. In the nutshell, career options for the Graduates of the Centre will be in the area of Media and Entertainment Marketing, Channel Sales Management, Client Servicing, Production Management, Celebrity Management, Brand Management, Business Development and Consultancy, Event Management, Human Resources Management, Journalism, Public Relationship, Creative Aspects, Technology Management and Applications, IT Tools and Applications, Actors and Support Functions and like – wise.

 
 
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View All Courses Conducted by Ganpat University : Centre for Media, Entertainment and Communication
 Course(s) Offered by Ganpat University : Centre for Media, Entertainment and Communication  in Master of Business Administration (MBA)
MBA Integrated Marketing Communication
1 .
 
Eligibility
Bachelor’s Degree Examination or its equivalent in any faculty of a recognized Statutory University or Deemed University
 
Duration
2 years
 
Admission Procedure
Screening of applicants is being done on the basis of MAT / CAT / XAT / ATMA / NAT / GCET / CMAT (Written Exam) score. Candidates with score meeting GNUCMEC standards are called for Personal Interview. Based on composite score, merit list will be prepared and through counseling admissions will be given.
 
Medium of Instruction
English
 
Approved By/ Affiliated To
Ganpat University
 
Other Details
MBA in Integrated Marketing Communication is designed to provide management education to graduates with the orientation towards the Marketing Communication Industries (Advertising, Media, PR, Publicity etc). It prepares the students who can not only understand the functions of Marketing Communication tools but also effectively integrate them that contain signal message in such a way that overall impact should be more than the sum of individual impact.