Customer Relationship Management : Eligibility & Course Areas

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Graduates in any discipline (BSc/ BE/ BTech (Computer science)/ MCA degree) can make a career in customer relationship management. There is no specified under graduate or post graduate courses in CRM, except MBA in CRM and marketing. Several Indian Institutes are offering Certificate, Advance Certificate, Diploma and PG Diploma programs in Customer Relationship Management through their regular and distance learning programs. The duration of these courses vary from a few days to few months to 1 year, depending on the type of the course.

AMITY Center for CRM, Noida; XLRI; Indian Management School and Research Centre (IMSR); National Institute of Retail Management (NIRM) Mumbai; Indian School of Business Management and Administration (ISBM), New Delhi etc. are some of the institutes in India offering courses in Customer Relationship Management. The basic eligibility for enrolling in a CRM course, wheatear it is certificate or diploma course, is graduation in any field. Admission is carried out through an aptitude test followed by personal interview.

Candidates are advised to go for these courses to enhance the job prospects in CRM. However to become a Customer Relationship Manager in a reputed firm or company, one must have an MBA degree in Customer Relationship Management.

Course Details : Customer Relationship Management courses has been designed keeping in view the increasing demand from the industry for marketing professionals equipped with understanding of CRM. The CRM courses includes everything from CRM inception right through to CRM operation which aims to equip students with not only an in-depth knowledge of the marketing discipline but also orientation towards both CRM processes and technology. CRM courses provides individuals with knowledge about the skills, techniques, drawbacks etc. of CRM. It helps them to keep their skills current by participating in updates that are generally open only to certified professionals.

Personal skill: The basic and the most essential attribute required to become a Customer Relationship Manager is good communication skills. A good customer relationship manager should be well organized, possess excellent interpersonal and leadership skills. Regular communications through email, telephone and sales is an important aspect in this field. So they should have good listening, understanding, writing and computer skills. As CRM have to deal with different types of clients, they should be very tactful and patient.