The candidate should make a study of the concept and development of
management as science and art drawing upon the contributions of leading
thinkers of management and apply the concepts to the real life of government
and business decision making keeping in view the changes in the strategic
and operative environment.
PAPER – I
Managerial Function and Process: Concept and Foundations of
Management, Evolution of Management Thoughts; Managerial Functions –
Planning, Organizing, Controlling; Decision making; Role of Manager,
Managerial skills; Entrepreneurship; Management of innovation; Managing
in a global environment, Flexible Systems Management; Social responsibility
and managerial ethics; Process and customer orientation; Managerial
processes on direct and indirect value chain.
Organisational Behaviour and Design: Conceptual model of organization
behaviour; The individual processes – personality, values and
attitude, perception, motivation, learning and reinforcement, work stress
and stress management; The dynamics of organization behaviour –
power and politics, conflict and negotiation, leadership process and
styles, communication; The Organizational Processes - decision making,
job design; Classical, Neoclassical and Contingency approaches to organizational
design; Organizational theory and design - organizational culture, managing
cultural diversity, learning organization; organizational change and
development; Knowledge Based Enterprise – systems and processes;
Networked and virtual organizations.
Human Resource Management: HR challenges; HRM functions;
The future challenges of HRM; Strategic Management of human resources;
Human resource planning; Job analysis; Job evaluation; Recruitment and
selection; Training and development; Promotion and transfer; Performance
management; Compensation management and benefits; Employee morale and
productivity; Management of organizational climate and Industrial relations;
Human resources accounting and audit; Human resource information system;
International human resource management.
Accounting for Managers: Financial accounting – concept,
importance and scope, generally accepted accounting principles, preparation
of financial statements with special reference to analysis of a balance
sheet and measurement of business income, inventory valuation and depreciation,
financial statement analysis, fund flow analysis, the statement of cash
flows; Management accounting – concept, need, importance and scope;
Cost accounting – records and processes, cost ledger and control
accounts, reconciliation and integration between financial and cost
accounts; Overhead cost and control, Job and process costing, Budget
and budgetary control, Performance budgeting, Zero-base budgeting, relevant
costing and costing for decision-making, standard costing and variance
analysis, marginal costing and absorption costing.
Financial Management: Goals of finance function; Concepts
of value and return; Valuation of bonds and shares; Management of working
capital: Estimation and financing; Management of cash, receivables,
inventory and current liabilities; Cost of capital; Capital budgeting;
Financial and operating leverage; Design of capital structure: theories
and practices; Shareholder value creation: dividend policy, corporate
financial policy and strategy, management of corporate distress and
restructuring strategy; Capital and money markets: institutions and
instruments; Leasing, hire purchase and venture capital; Regulation
of capital market; Risk and return: portfolio theory; CAPM; APT; Financial
derivatives: option, futures, swap; Recent reforms in financial sector.
Marketing Management: Concept, evolution and scope; Marketing
strategy formulation and components of marketing plan; Segmenting and
targeting the market; Positioning and differentiating the market offering;
Analyzing competition; Analyzing consumer markets; Industrial buyer
behaviour; Market research; Product strategy; Pricing strategies; Designing
and managing Marketing channels; Integrated marketing communications;
Building customer satisfaction, Value and retention; Services and non-profit
marketing; Ethics in marketing; Consumer protection; Internet marketing;
Retail management; Customer relationship management; Concept of holistic
marketing.
PAPER – II
Quantitative Techniques in Decision Making: Descriptive
statistics – tabular, graphical and numerical methods, introduction
to probability, discrete and continuous probability distributions, inferential
statistics-sampling distributions, central limit theorem, hypothesis
testing for differences between means and proportions, inference about
population variances, Chi-square and ANOVA, simple correlation and regression,
time series and forecasting, decision theory, index numbers; Linear
programming – problem formulation, simplex method and graphical
solution, sensitivity analysis.
Production and Operations Management: Fundamentals
of operations management; Organizing for production; Aggregate production
planning, capacity planning, plant design: process planning, plant size
and scale of operations, Management of facilities; Line balancing; Equipment
replacement and maintenance; Production control; Supply chain management
- vendor evaluation and audit; Quality management; Statistical process
control, Six Sigma; Flexibility and agility in manufacturing systems;
World class manufacturing; Project management concepts, R&D management,
Management of service operations; Role and importance of materials management,
value analysis, make or buy decision; Inventory control, MRP; Waste
management.
Management Information System: Conceptual foundations
of information systems; Information theory; Information resource management;
Types of information systems; Systems development - Overview of systems
and design; System development management life-cycle, Designing for
online and distributed environments; Implementation and control of project;
Trends in information technology; Managing data resources - Organising
data; DSS and RDBMS; Enterprise Resource Planning (ERP), Expert systems,
e-Business architecture, e-Governance; Information systems planning,
Flexibility in information systems; User involvement; Evaluation of
information systems.
Government Business Interface: State participation
in business, Interaction between Government, Business and different
Chambers of Commerce and Industry in India; Government’s policy
with regard to Small Scale Industries; Government clearances for establishing
a new enterprise; Public Distribution System; Government control over
price and distribution; Consumer Protection Act (CPA) and The Role of
voluntary organizations in protecting consumers’ rights; New Industrial
Policy of the Government: liberalization, deregulation and privatisation;
Indian planning system; Government policy concerning development of
Backward areas/regions; The Responsibilities of the business as well
as the Government to protect the environment; Corporate Governance;
Cyber Laws.
Strategic Management: Business policy as a field of study;
Nature and scope of strategic management, Strategic intent, vision,
objectives and policies; Process of strategic planning and implementation;
Environmental analysis and internal analysis; SWOT analysis; Tools and
techniques for strategic analysis - Impact matrix: The experience curve,
BCG matrix, GEC mode, Industry analysis, Concept of value chain; Strategic
profile of a firm; Framework for analysing competition; Competitive
advantage of a firm; Generic competitive strategies; Growth strategies
– expansion, integration and diversification; Concept of core
competence, Strategic flexibility; Reinventing strategy; Strategy and
structure; Chief Executive and Board; Turnaround management; Management
of strategic change; Strategic alliances, Mergers and Acquisitions;
Strategy and corporate evolution in the Indian context.
International Business: International Business
Environment: Changing composition of trade in goods and services; India’s
Foreign Trade: Policy and trends; Financing of International trade;
Regional Economic Cooperation; FTAs; Internationalisation of service
firms; International production; Operation Management in International
companies; International Taxation; Global competitiveness and technological
developments; Global e-Business; Designing global organisational structure
and control; Multicultural management; Global business strategy; Global
marketing strategies; Export Management; Export- Import procedures;
Joint Ventures; Foreign Investment: Foreign direct investment and foreign
portfolio investment; Cross-border Mergers and Acquisitions; Foreign
Exchange Risk Exposure Management; World Financial Markets and International
Banking; External Debt Management; Country Risk Analysis.
