Educational: A formal degree or diploma in the field of mass
communication/ public relation/ advertising etc. can help one to get an
easy entry into the sector of corporate communication. Communication education
will help one to understand and grasp things faster. More than the degree,
those with a flair for English writing, analytical skills and good command
over English grammar can make an excellent future in this career.
Corporate communication is not taught as a separate course. Most courses
in corporate communication are offered along with the courses in public
relation. There are also specialised programmes in marketing communications
and media management that cover the areas handled in corporate communications.
The courses in mass communication, public relation and advertising are
offered at the graduate, post graduate, certificate and diploma level.
Candidates who have passed plus two/ H.S.C or equivalent from any stream
can enroll for the 3 year bachelor degree courses.
Corporate communication is the sector which covers all aspects of an organizations
execution. Therefore apart from the educational qualification, professionals
in this field are required to have an in-depth knowledge about the organizations
marketing strategy and business development.
Personal Attributes: Excellent communication skills, both written
and spoken, is the most essential element required in this new generation
career. They should be very responsible, quick learners and able to understand
various circumstances and variety of people. As these people have to deal
with a wide range of people, they should have a pleasing personality.
They must possess all the qualities to be a team leader, should be polite
and have enough confidence to face new challenges. A keen eye for detail,
quick decision-making capability apt to the situation, good organizing
abilities, sociability and the ability to get on with all kinds of people
are added advantages. Soft skills like networking, inquisitiveness and
time consciousness are also important.
