Corporate Communication
Saturday, November 23, 2019
Education & Career
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Corporate Communication : Eligibility & Course Areas

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Educational: A formal degree or diploma in the field of mass communication/ public relation/ advertising etc. can help one to get an easy entry into the sector of corporate communication. Communication education will help one to understand and grasp things faster. More than the degree, those with a flair for English writing, analytical skills and good command over English grammar can make an excellent future in this career.

Corporate communication is not taught as a separate course. Most courses in corporate communication are offered along with the courses in public relation. There are also specialised programmes in marketing communications and media management that cover the areas handled in corporate communications. The courses in mass communication, public relation and advertising are offered at the graduate, post graduate, certificate and diploma level. Candidates who have passed plus two/ H.S.C or equivalent from any stream can enroll for the 3 year bachelor degree courses.

Corporate communication is the sector which covers all aspects of an organizations execution. Therefore apart from the educational qualification, professionals in this field are required to have an in-depth knowledge about the organizations marketing strategy and business development.

Personal Attributes: Excellent communication skills, both written and spoken, is the most essential element required in this new generation career. They should be very responsible, quick learners and able to understand various circumstances and variety of people. As these people have to deal with a wide range of people, they should have a pleasing personality. They must possess all the qualities to be a team leader, should be polite and have enough confidence to face new challenges. A keen eye for detail, quick decision-making capability apt to the situation, good organizing abilities, sociability and the ability to get on with all kinds of people are added advantages. Soft skills like networking, inquisitiveness and time consciousness are also important.

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