Corporate Communication
Monday, November 18, 2019
Education & Career
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Corporate Communication : Job Prospects & Career Options

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The global competition in the business; the need to maintain the brand; the upcoming of many multinational companies (MNCs) in India; the changes in the communication scenario by various media - all have increased the scope of corporate communication. This sector has been accepted as an integral part of every enterprise to uphold the status and expand the business. As it is a profession focused on the reputation of an organization, it has a lot of responsibilities and plays a vital role in building and maintaining relationships with the stakeholders.

Basically corporate communications requires handling data that has to be communicated with the employees, clients or customers. The companies serious about its image are looking for the people who are able to make some changes. Corporate communicators or corporate communication managers are in charge for all the corporate activities within and outside the organization. They can hold positions such as communications associates, communications managers/directors, client communications coordinator and marketing communications manager and so on. Even though the title of the job varies, the responsibilities carried by them are almost same.

Some of the major responsibilities of a professional in corporate communication may include : 

Large firms may have full fledged corporate communication department that works on their communication objectives and it may consist of various departments like public relations, advertising, investor relations, employee relations, community relations, media relations, labor relations, government relations, technical communications, training and employee development, marketing communication and management communications. In small companies, there may be one or two individuals who are responsible for all the entire corporate communication.

Lucrative employment opportunities are available for the corporate communication professionals in commercial organizations, government organizations, advertising agencies, event management companies, tourism departments, consultancy firms, financial services and non-commercial institutions. They can also find job openings with International organizations and Non-Governmental Organizations (NGO's) working for development projects. One can also set up their own communication consultancy within a few years of gaining experience.

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