Image Consultant
Monday, February 26, 2024
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Image Consultant as a Career

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Your image is what you are.. The way you appear before others, or the way other people judge you or form an impression about you. Image is more than physical appearance. It includes the way one talks and behaves with others. Image Management is the ongoing, pro-active process of evaluating and controlling the impact of your appearance on you, on others, and the achievement of your goals. This impact have much influence on people’s lives be it in their personal, social and professional spheres.

Career as an Image consultant is one of the hottest career fields today. Also known by such titles as wardrobe consultant, fashion stylist, or makeover consultant; Image consultants advise you on the ways in which you can enhance your looks. They advise individuals, both men and women, on all aspects of personal appearance, presentation and public speaking. In other words, Image consultants evaluate a client's overall appearance and determine how best to achieve a look that will reflect his/her best attributes - both personally and professionally.

First Impressions create a lasting impression. In this competitive world, people strive to create a striking first impression. Whether it be your job interview, meeting a client, the first impression about you is a prime factor. So image consultants are sought after to create an attractive, authentic and appropriate image. As an image consultant, you can give people advice that will help them achieve what they want - whether it is to get a new job, to make a good impression, or simply to feel good about themselves. It is said that your appearance affects the way you think, feel, react and how people react to you.

Image Consulting takes a comprehensive approach, involving all aspects of image that result in people’s projection of themselves, beginning with the inner image to the outward appearance. Thus image consulting includes elements such as that of clothing, beauty, grooming practices, body language, etiquette and vocal communication that help create the right image for each role that a person undertakes at different occasions.



No specific educational qualification or experience is necessary to enter into a career as image consultant. However, one may find it useful to have experience in areas like public relations, fashion, hair and beauty therapy, consultancy, human resources management etc. There are certification programs available for those who wish to receive job training. These programs cover image consulting, fashion design, body types and clothing portfolios.

Personal attributes

Image consultant must have the ability to connect with people, to instill confidence in them and have a natural flair for style and colour, good communication skills, tact and good listening skills. He/ she should be self motivated and committed, outgoing and be a good presenter. Moreover he must be optimistic.

Job Prospects

In this era of rapid globalization and competition, image management plays an important role in individual and corporate success, making people increasingly conscious of the image they project. Image consultant is the career meant for those who have good fashion sense and the ability to connect with people.

Being an image consultant is fascinating work, offering incredible variety. Each client is unique, providing new challenges that allow you to learn and grow. There are many types of clients who use the services of image consultants, including: women who want a new look, job-seekers, celebrities, corporate executives and their spouses, beauty pageant contestants, lawyers, politicians, singles seeking a partner, service industry professionals and corporations wanting to establish their corporate identity.

Image consultants would work with people from a variety of sectors, such as public and private companies, politics, media and retail. They may also work within companies, helping individual employees and advising the company on issues such as its image and public relations. Individuals who want to change their overall style also use these fashion experts to improve their looks, self-esteem and even their relationships.

Almost all image consultants are self-employed. So one can enjoy the independence and flexibility of being one's own boss. You can choose to work full or part time; from home, office or commercial premises. Some specialise in a particular area of work such as for Beauty pageant contestants, job seekers, Television personalities, Singles seeking partner, women who wants a new look and so on.


Salary is not a constraint once you are established in the field. Again, it all depends on you, your passion, your preparation, and your perseverance. One can expect a starting salary ranging between Rs. 5-8 lakhs per annum. However, it varies depending on the your clients and hours you work.


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