Rural Management : Introduction
India, being an agricultural nation most of the population live in rural
areas. Rural development has a significant impact on the economic growth
of the country. Developmental process without inclusion of rural India
would be asymmetrical and unsustainable. It is the duty of the educated
masses, especially qualified professionals in rural management to assist
the economically backward rural population in their process of development
so that the whole nation could achieve progress and prosperity. Hence
rural management as a career has great prospects in an agrarian economy
like India. For those who are deeply concerned about the nation's development,
rural management is the right choice to fulfill their desire.
Government is also taking part in upgrading rural sector, by investing
huge amounts for the development of the people living in rural areas.
All Five Year Plans were focused towards the special benefit of the rural
community. Apart from the Government of India, many voluntary agencies,
banks and private companies are also supporting rural development and
rural management. Though the rural mass is aware of globalization and
they are ready to change themselves, management is essential for its growth
as well as to be in tune with various technical and non-technical advancements
in the rural sector. And here comes the importance of rural managers who
can manage agriculture sector in the global arena.
Rural Management is one of the disciplines devised to meet the development
needs of the country. Rural management is the study of planning, organizing,
directing and controlling of co-operatives, agri-business and allied fields.
It applies the knowledge of management studies in the rural context. Most
of the courses in this field are designed in such a way that the concepts
are applied in real life through training in rural areas involving diverse
case studies and interaction with rural people. Rural Management requires
intense interest in rural based sectors and rural development, as it encompasses
managing the development process in rural areas .
Rural Management equips an aspirant with skills and expertise to manage
rural resources effectively. Programmes in rural management help students
to absorb the necessary managerial abilities like leadership, decision
making, communication, planning and execution of developmental projects
for rural society. The Rural Management Professional’s main work
is systematic planning and execution of rural development schemes, thus
lending a hand to develop the lives of people in the rural areas. They
look at ways and methods of increasing profitability and sustainability
of organizations that are involved in rural management.
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