Marketing and Sales Management is one of the most sought after careers,
and ample job opportunities are available in this field with the emerging
number of multinational and national companies. But this field is very
competitive and only skilled person could make a successful career.
Marketing managers are personnel who takes care of sales, marketing,
product promotions, advertisement and public relation of a firm or organisation.
Their major tasks involves market research, product development, promotion,
pricing, sales and distribution. It is these people who develop detailed
marketing strategies, analyze the demand of the company's products and
services in the market, identify the competitors and potential markets
and handle customer management.
They are responsible to ensure customer satisfaction and also to achieve
the business goal or target of an organization. They should always be
alert, keep an eye on the changing marketing activities and makes plans
accordingly and should develop new ideas and strategies for the products.
Marketing management is a profession that offers a number of opportunities
in various fields. Graduates can start off their career as marketing executive
and depending on their skills and experience within a couple of months
or years, they could reach the post of Marketing manager. From this post
one has an opportunity to climb the ladder and occupy the top most positions
in the company. A well-qualified MBA graduate can be offered positions
such as marketing manager, brand manager, market research analyst, and
new product manager, sales manager, advertising manager, PR (public relations)
director etc.
Small companies, big corporates, government and non government organizations,
consultancies, public relation agencies all offer a wide range of opportunities
for marketing professionals. Advertising, sales, management, creative
writing for product promotion etc are the areas of work involved. They
can work in department stores, computer companies, utility companies,
construction firms, food producers, manufacturing firms and arts organizations.
One could also establish their own consultancy, that gives advice and
suggestions for the organizations regarding marketing or can start their
own advertising agencies.
