Graphic Design is the process of visual communication which
combines words, images and ideas to present the information to the audience.
Graphic Design in simple words, deals with aesthetically creating visual designs
with the aid of computer to convey a message to the viewers. In other words,
Graphic Design is an artistic and professional discipline that focuses on visual
communication and presentation toward the goal of delivering a message or
creating a product. Graphic design is a part of marketing campaign that involves
visual communication. Graphic design attempt to transmit specific messages by
means of appropriate visual material. These messages may be aimed at projecting
a certain image of an organisation, transmitting information or promoting a
service or product.
Graphic designers or graphic artists plan, analyze, and
create visual solutions to communication problems. Graphic designer is a person in
the graphic arts who puts together art, text, and other visuals
to produce professional printed results. Graphic designers influence how we view
the world using colors, illustrations, photos and fonts. A graphic designer
creates the graphics primarily for published, printed or electronic media.
Graphic designers develop the layout and production design of newspapers,
magazines, corporate reports, journals and other publications. They also design
the logos, packaging and promotional material that give companies and their
products a distinctive identity. Graphic designers find out what their
client or organization is trying to say and who their target audience is and
they are able to effectively communicate that through graphic arts.
Graphic design is a part of our life and can be seen around
us as long as there is visual advertising. Graphic designers are working behind
the scenes to help market products. If we look around us from a magazine to
company logos, sign boards and even product packing influence of graphic design
is present. Graphic design are also seen in the production of film and
television advertisements as well as the design of book covers, calendars,
labels, wrappers, letterheads and trademarks.
Graphic Designers may work in their own offices or studios
or in clients' offices. Graphic designers employed by large advertising,
publishing, or design firms generally work regular hours in well-lighted and
comfortable settings. Designers in smaller design consulting firms and those who
freelance generally work on a contract, or job basis. Self employed designers
work longer hours or shorter hours according to there convenience and based on
the work undertaken or scheduled time.
